Because McDonald's is a firm that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates, it is characterized as using a ________.
A) global marketing strategy
B) hybrid strategy
C) multinational strategy
D) local marketing strategy
E) none of the above
Correct Answer:
Verified
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Q26: _ refers to the fact that consumers
Q28: _ refers to the fact that consumers
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