There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.

Question

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A local strategy, in the context of global marketing, involves tailoring both the product and the promotional messages to fit the needs and preferences of local markets. This approach is characterized by offering a customized product and a customized message, as it aims to closely align with the specific demands and cultural nuances of each target market.

There Are Four Possible Global Marketing Strategies, One of Which