When Snapple failed to reduce the level of sweetness before offering it to the Japanese market, sales came in significantly below anticipated levels. This is an example of failure due to which of the following three P's?

Question

Quizplus · Accepted Answer

The failure is attributed to the product aspect because Snapple did not adapt its product (level of sweetness) to meet the preferences of the Japanese market.

When Snapple Failed to Reduce the Level of Sweetness Before