CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, Outer Limits' marketing strategy would be best described as ________.

Question

Quizplus · Accepted Answer

Outer Limits Outfitters uses a hybrid marketing strategy, combining elements of global branding (portraying itself as a distinctly Swiss brand in Switzerland) with localized advertising strategies in other countries (using local actors and scenery) and engaging in local natural preservation efforts. This approach blends global and local elements, making "hybrid" the most accurate description.

CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company