Many marketers, finding their home markets to be nearing the saturation point in terms of sales opportunities, are looking to the growing ________ in developing countries to expand their sales.

Question

Quizplus · Accepted Answer

The correct answer is "middle class" because as developing countries grow economically, the middle class often expands, creating new consumers for products and services. This demographic typically has disposable income for the first time, making them a key target for marketers looking to expand sales beyond saturated home markets.

Many Marketers, Finding Their Home Markets to Be Nearing the Saturation