CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, the majority of Outer Limits' consumers fall into the ________ consumer segment.

Question

Quizplus · Accepted Answer

Global Citizens are consumers who appreciate brands that act as local citizens, showing respect and effort to integrate and contribute positively to the local community, which Outer Limits Outfitters does through localized advertising and donations to regional charities.

CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company