The study that identified intra-country segments with respect to how a country's citizens view global brands characterized ________ as the individuals who use a company's global success as an indication of product quality and innovativeness, and are concerned that a firm acts in a socially responsible manner.

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Global Citizens are described as individuals who see a company's global success as a sign of product quality and innovation, and they also value corporate social responsibility.

The Study That Identified Intra-Country Segments with Respect to How