The study that identified intra-country segments with respect to how a country's citizens view global brands characterized ________ as the individuals who evaluate global brands the same way they evaluate local brands.

Question

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Global Agnostics are the individuals who do not base their purchase decisions on a brand's global attributes. They evaluate global brands in the same way they evaluate local brands, without a particular bias towards the brand's global or local status.

The Study That Identified Intra-Country Segments with Respect to How