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In Taiwan, When the Translation of the Pepsi Slogan, "Come

Question 38

Multiple Choice

In Taiwan, when the translation of the Pepsi slogan, "Come alive with the Pepsi Generation" translated to mean "Pepsi will bring your ancestors back from the dead" in Taiwan, it was an example of a(n) ________.


A) product adaptation
B) legal barrier
C) collectivistic appeal
D) individualistic appeal
E) linguistic barrier

Correct Answer:

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