In Taiwan, when the translation of the Pepsi slogan, "Come alive with the Pepsi Generation" translated to mean "Pepsi will bring your ancestors back from the dead" in Taiwan, it was an example of a(n) ________.
A) product adaptation
B) legal barrier
C) collectivistic appeal
D) individualistic appeal
E) linguistic barrier
Correct Answer:
Verified
Q33: There are four possible global marketing strategies,
Q34: A _ marketing strategy customizes both its
Q35: The study that identified intra-country segments with
Q36: Which company used a localized strategy based
Q37: What is probably the most challenging factor
Q39: The study that identified intra-country segments with
Q40: One study of American and Thai consumers
Q41: Which of the following global consumer market
Q42: Which of the following global consumer market
Q43: Which of the following is true of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents