The analyses of the extent consumers of two or more nations are similar or different provides marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national markets involved.

Question

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Understanding the similarities and differences among consumers from different nations helps marketers grasp the psychological, social, and cultural characteristics that influence consumer behavior, enabling them to tailor their marketing strategies to fit the specific preferences and needs of each target market.

The Analyses of the Extent Consumers of Two or More