Global brands are viewed differently than local brands, and consumers worldwide associate global brands with three characteristics: quality signal, global myth, and social responsibility.

Question

Quizplus · Accepted Answer

Global brands are often perceived as indicators of quality, carriers of a global culture or myth, and are expected to uphold higher standards of social responsibility compared to local brands. This perception is due to their international presence, marketing strategies, and the values they project.

Global Brands Are Viewed Differently Than Local Brands, and Consumers