A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the beliefs, values, and customs are that govern the use of the product in the various countries.

Question

Quizplus · Accepted Answer

The similarity in beliefs, values, and customs across different countries can significantly influence a firm's success in marketing a product or service internationally, as it affects consumer behavior and product acceptance.

A Firm's Success in Marketing a Product or Service in a Number