Which of the following is true of African Americans in relation to marketing and media?
A) African American adults tend to place a great deal of trust in African American-centric media.
B) Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies.
C) Personal grooming and food products targeted to African Americans are best advertised through mass media.
D) African Americans typically spend less time watching television than Caucasians.
E) Few African Americans believe that most advertising is targeted to white people.

Question

Quizplus · Accepted Answer

African American adults often place significant trust in media that specifically caters to their community, recognizing it as a more authentic and relevant source of information and representation.

Which of the Following Is True of African Americans in Relation