The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.
A) demographic
B) geographic
C) racial
D) ethnic
E) nationality

Question

Quizplus · Accepted Answer

The preference for different types of bread in various regions of the United States indicates the importance of geographic subcultures in marketing. Geographic subcultures refer to the differences in preferences and behaviors that can be attributed to the geographical location of a group of people.

The South and Midwest Prefer White Soft Bread; the East