Studying societies via analysis of the content of verbal, written, and pictorial communications is known as ________.
A) value measurement
B) consumer fieldwork
C) participant observation
D) field observation
E) content analysis

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). It allows for the quantitative analysis of texts, including the content of verbal, written, and pictorial communications.

Studying Societies Via Analysis of the Content of Verbal, Written