A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of self and society." This study is an example of ________.
A) value measurement
B) consumer fieldwork
C) participant observation
D) field observation
E) content analysis

Question

Quizplus · Accepted Answer

The study involves analyzing the content of advertisements in magazines to understand how teenage girls are portrayed differently in two countries, fitting the definition of content analysis. This method examines the content and context of communication, such as books, essays, interviews, discussions, newspaper headlines, speeches, media, historical documents, and visual media, to interpret and analyze its meaning, often in a systematic and objective manner.

A Study of More Than 250 Ads Appearing in Eight