Mothers are stronger consumer socialization agents than their husbands because ________.
A) mothers are more involved with their children
B) the mothers often control their children's exposure to commercial messages
C) the mothers provide instruction in the skills needed to become consumers
D) the mothers regulate the amount of money children can spend and how they spend it
E) all of the above

Question

Quizplus · Accepted Answer

Mothers typically play a more integral role in their children's lives in terms of involvement, controlling exposure to commercial messages, teaching consumer-related skills, and regulating spending, making them stronger consumer socialization agents.

Mothers Are Stronger Consumer Socialization Agents Than Their Husbands Because