________ involves the transfer of values, product loyalties, or brand preferences from one generation to another.
A) Intergenerational transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Family member socialization

Question

Quizplus · Accepted Answer

Intergenerational transfer specifically refers to the process where values, product loyalties, or brand preferences are passed down from one generation to the next, often within families.

________ Involves the Transfer of Values, Product Loyalties, or Brand