Consumers view promotions initiated by marketers as more credible than feedback from reference groups.

Name: Consumers view promotions initiated by marketers as more credible than feedback from reference groups.
Brand: Quizplus
Rating: 4.7 (28 reviews)

Question

Quizplus · Accepted Answer

Consumers often find feedback from reference groups (such as friends, family, or peer reviews) more credible and trustworthy than promotions initiated by marketers, as reference groups are seen as having less of a vested interest in the sale of the product.

Consumers View Promotions Initiated by Marketers as More Credible Than