The reputation of the retailer who sells the product has a major influence on message credibility.

Name: The reputation of the retailer who sells the product has a major influence on message credibility.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The reputation of the retailer is crucial in shaping consumers' perceptions of message credibility because a reputable retailer is often perceived as more trustworthy, which in turn makes the messages or advertisements they disseminate more credible to the audience.

The Reputation of the Retailer Who Sells the Product Has