Source credibility is the believability of the endorser, spokesperson, or individual in an advertisement.

Name: Source credibility is the believability of the endorser, spokesperson, or individual in an advertisement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Source credibility refers to how believable or trustworthy an audience perceives the communicator (endorser, spokesperson, or individual) of a message, such as in an advertisement, to be. High credibility can positively influence the audience's acceptance of the message.

Source Credibility Is the Believability of the Endorser, Spokesperson, or Individual