Endorsers whose demographic characteristics are similar to the target audiences' are viewed as more credible and persuasive than those who do not.

Name: Endorsers whose demographic characteristics are similar to the target audiences' are viewed as more credible and persuasive than those who do not.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Endorsers who share similar demographic characteristics with the target audience are often perceived as more relatable and trustworthy, which enhances their credibility and persuasive power.

Endorsers Whose Demographic Characteristics Are Similar to the Target Audiences