Innovators, early adopters, early majority, late majority, and laggards are all ________.
A) adopter categories
B) diffusion stages
C) communications theories
D) marketing strategies
E) innovation strategies

Question

Quizplus · Accepted Answer

These terms describe adopter categories in the diffusion of innovations theory, which explains how, why, and at what rate new ideas and technology spread through cultures.

Innovators, Early Adopters, Early Majority, Late Majority, and Laggards Are