The members of the ________ category of adopters take a relatively long time to evaluate whether or not they would benefit from owning a product and, most likely, perceive more risk in all consumption situations than members of the preceding adopter groups.
A) innovator
B) early adopter
C) early majority
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

The late majority category of adopters is characterized by taking a longer time to adopt an innovation compared to earlier adopters. They usually wait to see a significant portion of the population adopting the product before they feel it is safe or beneficial for them to do so, indicating a higher perception of risk.

The Members of the ________ Category of Adopters Take a Relatively