Which of the following is true of the characteristics of risk-averse consumers?
A) They tend to be outer-directed.
B) They are not dogmatic.
C) They have a low need for conformity.
D) They are unlikely to be brand loyal.
E) When assembled or unassembled products are available, they buy assembled versions of products, even if they are a bit more expensive.

Question

Quizplus · Accepted Answer

Risk-averse consumers prefer to minimize their risks, so they are more likely to buy assembled versions of products to avoid the risk of improper assembly, even if it costs more. This choice directly relates to their tendency to avoid risks associated with assembling products themselves.

Which of the Following Is True of the Characteristics of Risk-Averse