The three dimensions underlying consumers' engagement in ________ are tie strength, similarity among group members, and source credibility.
A) e-WOM
B) impersonal communication
C) brand credibility
D) opinion leadership
E) publicity

Question

Quizplus · Accepted Answer

The three dimensions underlying consumers' engagement in electronic Word-of-Mouth (e-WOM) are tie strength, similarity among group members, and source credibility. These factors influence how consumers perceive and are influenced by online reviews, recommendations, and discussions.

The Three Dimensions Underlying Consumers' Engagement in ________ Are Tie