The ________ method measures opinion leadership by tracking person-to-person communications about a product or brand among members of a community where most people know each other by name.
A) heuristic
B) key informant
C) self-designated
D) sociometric
E) Klout

Question

Quizplus · Accepted Answer

The sociometric method is used to measure opinion leadership by tracking person-to-person communications about a product or brand within a community where individuals are familiar with each other. This approach involves mapping social relationships to understand how information flows among members.

The ________ Method Measures Opinion Leadership by Tracking Person-To-Person Communications