________ are specialized, non-geographically bound communities formed on the basis of attachment to a product or brand.
A) Buzz marketers
B) Brand communities
C) Branded marketers
D) Opinion leaders
E) Publicity

Question

Quizplus · Accepted Answer

Brand communities are groups of people who share a common interest in a specific brand or product, forming around the shared passion or loyalty to that brand, rather than geographic location.

________ Are Specialized, Non-Geographically Bound Communities Formed on the Basis