A salesperson who "looks you in the eye" often is perceived as more honest than one who evades direct eye contact. This is referred to as ________.
A) celebrity endorsement credibility
B) medium credibility
C) vendor credibility
D) salesperson credibility
E) none of the above

Question

Quizplus · Accepted Answer

This is referred to as salesperson credibility. Direct eye contact is a nonverbal cue that can influence perceptions of a salesperson's honesty and trustworthiness, contributing to their overall credibility.

A Salesperson Who "Looks You in the Eye" Often Is