Which of the following is a characteristic of an opinion leader?
A) They lack self-confidence.
B) They are withdrawn in social situations.
C) They belong to different socioeconomic groups than the opinion receivers.
D) They follow new products that come into the markets in the product category.
E) They are part of the early majority in their area of expertise.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who actively follow new products and trends in specific product categories, influencing others' opinions and behaviors regarding those products. They are known for their interest and knowledge in a particular area, making them credible sources of information.

Which of the Following Is a Characteristic of an Opinion