Chuck Norris appears in social media for Era detergent, because he is tough on bad guys and the detergent is tough on stains. If he does not mention his own personal experience with the product, it is an example of a ________.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokesperson
E) celebrity official

Question

Quizplus · Accepted Answer

Since Chuck Norris is used in the advertisement due to his tough persona, similar to the detergent being tough on stains, without mentioning his personal experience with the product, it is considered a celebrity endorsement. He is endorsing the product based on his public image rather than personal use or experience.

Chuck Norris Appears in Social Media for Era Detergent, Because