A ________ involves a celebrity who attests to the product's quality based on his/her own personal usage of the product.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokesperson
E) celebrity official
Correct Answer:
Verified
Q49: Which of the following is NOT one
Q50: A _ is when celebrities appear on
Q51: Celebrity credibility includes the audience's perceptions of
Q52: The key characteristic of the influence associated
Q53: The process by which one person informally
Q55: Chuck Norris appears in social media for
Q56: Which of the following does NOT enhance
Q57: Which of the following is a characteristic
Q58: _, or the reputation of the retailer
Q59: A salesperson who "looks you in the
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