Which of the following is NOT one of the motivations of opinion leaders?
A) reduce post-purchase dissonance
B) reduce search and shopping time
C) gain attention from others
D) show off expertise
E) gain experience converting others
Correct Answer:
Verified
Q44: Opinion leadership tends to be _.
A) brand
Q45: A celebrity's credibility is reduced when he
Q46: The key basis for message credibility is
Q47: The image of Vogue magazine adds status
Q48: Products sold by well-known, quality stores that
Q50: A _ is when celebrities appear on
Q51: Celebrity credibility includes the audience's perceptions of
Q52: The key characteristic of the influence associated
Q53: The process by which one person informally
Q54: A _ involves a celebrity who attests
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