Products sold by well-known, quality stores that carry the added endorsement (and implicit guarantee) of the store itself (e.g., "If Amazon.com recommends it, it must be a good book") is referred to as ________.
A) medium credibility
B) salesperson credibility
C) celebrity endorsement credibility
D) vendor credibility
E) none of the above

Question

Quizplus · Accepted Answer

Vendor credibility refers to the trust and confidence consumers place in the sellers or vendors of products, based on the reputation of the vendor for offering quality products or services. When a well-known store endorses a product, it lends its own credibility to the product, suggesting that the product is of high quality.

Products Sold by Well-Known, Quality Stores That Carry the Added