A celebrity's credibility is reduced when he or she endorses a variety of products because ________.
A) the economic motivation underlying the celebrity's endorsements becomes too pronounced
B) the celebrity becomes less famous
C) teens find celebrities more authentic than other customers
D) the celebrity has positive associations with the products
E) almost a quarter of advertisements use a celebrity spokesperson

Question

Quizplus · Accepted Answer

When a celebrity endorses multiple products, it often becomes apparent that their endorsements are motivated by financial gain rather than genuine belief in the products' quality, reducing their credibility.

A Celebrity's Credibility Is Reduced When He or She Endorses