When Damon filled out a survey for the sporting goods store he favors, it asked him to respond to items that asked for his agreement on items about his influence on his friends. These items were attempting to measure his opinion leadership using the ________ method.
A) heuristic
B) key informant
C) self-designated
D) sociometric
E) Klout

Question

Quizplus · Accepted Answer

The self-designated method involves asking individuals to self-report their influence or behaviors, such as their ability to influence friends, which is what the survey Damon filled out was attempting to measure.

When Damon Filled Out a Survey for the Sporting Goods