The key basis for message credibility is ________.
A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
B) the medium in which the message is delivered
C) the time of day at which the message is delivered
D) the synergies between the brand spokesperson and the product itself
E) the rate of repetition of the advertisement

Question

Quizplus · Accepted Answer

The key basis for message credibility is the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers. This is because credibility largely stems from the audience's perception of the brand's reliability and trustworthiness, which is directly influenced by their experiences with the product or service's quality, value, and the satisfaction it provides.

The Key Basis for Message Credibility Is ________