________, or the reputation of the retailer who sells the product, has a major influence on message credibility.
A) Vendor aura
B) Vendor credibility
C) Retail aura
D) Advertiser credibility
E) Advertiser aura

Question

Quizplus · Accepted Answer

Vendor credibility influences message credibility because it reflects the trustworthiness and expertise of the retailer selling the product.

________, or the Reputation of the Retailer Who Sells the Product