The members of the ________ category of adopters are the very last consumers to purchase a new product. They are generally high risk-perceivers and the last ones to recognize the value of innovative products.
A) innovator
B) early adopter
C) early majority
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

The members of the "laggard" category of adopters are characterized as the last group of consumers to adopt an innovation. They tend to be more skeptical and risk-averse, often adopting a new product only after it has become mainstream or even outdated.

The Members of the ________ Category of Adopters Are the Very