The ________ constitutes the first half of the "mass market" of consumers who would purchase a somewhat-established product.
A) innovator
B) early adopter
C) early majority
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

The early majority constitutes the first half of the "mass market" of consumers who would purchase a somewhat-established product, following the innovators and early adopters in the technology adoption lifecycle.

The ________ Constitutes the First Half of the "Mass Market