Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n)________.
A) lagging adopter
B) innovator
C) early adopter
D) early mainstream adopter
E) late mainstream adopter

Question

Quizplus · Accepted Answer

An early adopter is someone who is willing to try new products but still evaluates them carefully before making a decision. Fred's faith in Asics suggests that he is interested in the brand and willing to try new products from the company, but he is not a risk-taker and evaluates each new offering carefully before adopting it. Additionally, Fred's status as an opinion leader in his social networking community further supports his role as an early adopter.

Fred's Faith in Asics, His Favorite Brand of Running Shoes