The McDonald's corporate brand name and golden arches can be classified as ________ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.
A) cues
B) drives
C) motives
D) needs
E) attitudes

Question

Quizplus · Accepted Answer

Cues are specific and recognizable stimuli that prompt an individual to take some action, in this case, to dine at McDonald's. The brand name and the golden arches are familiar cues that attract attention and can lead to a purchase decision. Drives and motives refer to internal states that push an individual to seek satisfaction of a need or want, while needs and attitudes are broader constructs that may influence behavior but do not necessarily trigger it in the same way as cues.

The McDonald's Corporate Brand Name and Golden Arches Can Be