Which of the following sources of product information can marketers control completely?
A) public
B) personal
C) commercial
D) experimental
E) experiential

Question

Quizplus · Accepted Answer

Commercial sources of product information, such as advertising, sales promotions, and packaging, can be completely controlled by marketers. Public sources, such as news articles and reviews, are outside of their control, while personal sources (word-of-mouth) and experiential sources (product trial or usage) are influenced but not fully controlled by marketers. Experimental sources (testing the product oneself) are not a typical source of product information for consumers.

Which of the Following Sources of Product Information Can Marketers