Which of the following is the first stage of the buyer decision process?
A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The first stage of the buyer decision process is need recognition, where the buyer identifies a problem or a need that requires a solution. This can be triggered by internal stimuli (e.g. hunger, thirst) or external stimuli (e.g. an advertisement, a recommendation from a friend).

Which of the Following Is the First Stage of the Buyer