The first people to purchase a new product are considered ________.
A) consumer innovators
B) nonadopters
C) laggards
D) trial drivers
E) test consumers

Name: The first people to purchase a new product are considered ________. A) consumer innovators B) nonadopters C) laggards D) trial drivers E) test consumers
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Question

Quizplus · Accepted Answer

Consumer innovators are the first individuals to adopt or purchase a new product. They are willing to take risks on new innovations and are key to the initial spreading of product awareness.

The First People to Purchase a New Product Are Considered