The ________ category tends to perceive little risk in adopting new products. These consumers are even willing to pay high prices for newly introduced products because they enjoy being the first to own them.
A) innovator
B) early adopter
C) early majority
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

Innovators are the category of consumers who perceive little risk in adopting new products and are willing to pay high prices to be the first to own them. They are characterized by their desire to experiment and their interest in being pioneers in the adoption of new technologies or products.

The ________ Category Tends to Perceive Little Risk in Adopting