The medium or communication channel can be impersonal, like ________, or interpersonal, like ________.
A) telephone conversations with a salesperson; mass media
B) a face-to-face conversation with a salesperson; print media
C) billboards; an online chat with a salesperson
D) mass media; newspaper ad
E) a radio advertisement; a television advertisement

Question

Quizplus · Accepted Answer

Mass media is an example of an impersonal communication channel, while an online chat with a salesperson is interpersonal, allowing for two-way communication.

The Medium or Communication Channel Can Be Impersonal, Like ________