Geoff is responsible for online marketing for the local automotive dealership. He manages the website, Facebook page, and Twitter account. The type of media he is responsible for is broadly categorized as ________.
A) comparative media
B) traditional media
C) new media
D) informal media
E) symbolic media

Question

Quizplus · Accepted Answer

Geoff's responsibilities involve managing digital platforms such as a website, Facebook page, and Twitter account, which are all examples of new media. New media typically refers to content available on-demand through the Internet, accessible on any digital device, and interactive user feedback and creative participation. Traditional media, on the other hand, includes print newspapers, magazines, and broadcast television, which do not encompass Geoff's duties.

Geoff Is Responsible for Online Marketing for the Local Automotive