When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.
A) central route
B) tri-component route
C) functional route
D) primary route
E) peripheral route

Question

Quizplus · Accepted Answer

When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the peripheral route to persuasion. This route involves less cognitive processing and relies more on superficial cues or heuristics.

When a Consumer's Motivation or Assessment Skills Are Low, Learning