When consumers give themselves credit for the outcome of a behavior, they are engaging in ________.
A) subjective attribution
B) internal attribution
C) objective attribution
D) defensive attribution
E) external attribution

Question

Quizplus · Accepted Answer

Internal attribution occurs when individuals attribute the outcomes of their actions to factors within themselves, such as their own effort or ability, rather than to external factors.

When Consumers Give Themselves Credit for the Outcome of a Behavior